Digital and print are coexisting today. We have Vineet Panjabi, VP of Sales and Ramalingam S, VP of Quality join this webinar to shed light on various concerns publishers may have while trying to move to a digital-first model.
The conversation in this webinar is around the question - Is there a solution for both print and digital in publishing today? At Quintype, we’ve been constantly supporting journalists, legacy and small publishers, who are all dealing with chaos on all sides. We haven’t found a single system that creates a blissful experience to managing both these mediums. However, we’ve been able to find a balance.
We’ve noticed that publishers find it difficult to look into two separate systems for their print and digital efforts. Feeding content from print to digital is common but not the most scalable option out there. It’s natural for publishers to want to lean on their print revenue as it does make up over 70% of their revenue however it’s important to acknowledge the differences between the two. Both channels beg a different approach to content dissemination altogether.
Digital first can look shaky for print publishers in the beginning, there is a fear of migration, revenue change, layout changes and more. We encourage you to look into the result of that - what do you gain? Is the challenge worth it for you?
Sounds interesting? Go watch the recorded webinar to learn more on this topic. We dive deeper into both the business and technical side of things. We’ve included conversation around the friction print publishers experience while trying to dip their feet in the digital publishing waters, The challenges that come with double posting, Maintaining two teams for both print and digital platforms, Managing the chaos between sharing content between the two channels.