In the news/media publishing biz, Quintype edges out WordPress
WordPress’ market share is 43% of all websites. This already stupendous number goes up to 65% if you look at the adoption of WordPress’ Content Management System or CMS, that is for websites with a known CMS. That’s a very big number, yes. Therefore, WordPress or WP as it is known, is the world’s most popular website hosting platform and CMS.
WP offers a host of plugins that allow you to do everything from blogging to running an e-commerce store. Along the way, it has created benchmarks for these various services offered on the internet through their packaged solutions through their different subscription plans as per differences in usage and features as well as services offered.
For news and media publishers busy growing their internet business, these credentials are enough of a clincher to adopt WordPress as their hosting platform and their CMS. But that is hardly the case. And this is because news/media publishers have unique needs that even the greatest CMS provider in the world cannot fulfil.
This is where Quintype steps in.
Quintype is a specialist News CMS. We’re an AI-powered digital newsroom growth platform working with more than 200 global news and media publishers. Our News CMS can help you digital transform your entire set of operations no matter what stage of digital adoption you’re at; help you build traffic and nurture engaged audiences through our AI-backed analytical capabilities, as well as ace distribution with easier and more convenient operations.
Quintype is for you not just if you’re a growing news publisher but also if you are a media publisher, a blogger looking to scale, or a multi-user blogging or content production business. Especially if you’re subscribed to WordPress.
We’re here to tell you exactly how Quintype > WordPress in the world of news and media publishing.
Your news/media specialist: With our hyper-specialist News CMS, we manage more than a billion monthly pageviews for news publishers from around the world. Based on our experiences with them, we have access to insights and competencies that make us a specialist in this field. Our CMS development, our services, our special offerings and our teams’ 24x7 support reflect our depth of industry knowledge across the board, which you can easily access by being a Quintype subscriber.
On the other hand, with a generic CMS, you’re at the risk of doing what everyone else is doing, that is people or businesses who have hardly anything in common with you. You’re passing up the opportunities to optimise for your niche.
With Quintype, you start with the right system, tools and approach. You get to accelerate your teams towards growth in the right direction from the get go. Your content workflow management and audience engagement can work in tandem and your teams are in sync from Day 1. More importantly, you have complete visibility over your operations and you’re ready to take your team towards an AI-powered future.
We’re not <open>: WP is an open-source software. What this means is it is a software with a source code that anyone can inspect, modify, and enhance. And this brings in a variety of vulnerabilities which you as a news/media publishing business cannot afford since you’re already operating in the limelight.
There’s yet another challenge of working with a system that is so open it needs to work with everyone: compatibility issues. Exactly because it must work with everyone, it is often incompatible with solutions designed to cater to a few. Think Android vs Apple here for example. Think what you’d choose for the highest levels of security; less said the better.
At Quintype, our customisations are developed keeping in mind the unique needs of our news/media publishing users. And for those of our subscribers with a set of unique evolving needs, further customisation is always on offer along with tech support with a high degree of readiness.
Note: At Quintype, we are HTTPS:// by default while WP requires you to constantly upgrade security patches, requiring continuous monitoring and maintenance to ward off security risks
Plugins included: A common challenge with WP adoption is the zeroing on the right set of plugins you need to enhance the features of its generic CMS. Once you do, you need to constantly ensure they’re up to date. You see, plugins for WP are developed by private players under the influence of market forces. This means its suite may not always reflect the reality of your business.
At Quintype, we build our plugins as part of the solution. Our software is made robust by the inclusion of these software extensions as in-built features. We offer customisation based on the unique needs of your business. By comparison, in the WP marketplace, any such extension that is business-critical to you is available to your rival as well. Your tech leadership might look into this when factoring in the total cost of ownership for your digital assets.
We’re CDN-ready: We’re happy to let you know that Quintype users don’t even have think about these three words put together – Content Delivery Network i.e. CDN. WP users must set up their own, on the other hand, through various plugins available for the task.
For those who need more, CDN is a network of servers placed optimally around the globe that caches content near end users, improving load times and reducing costs. The last two points are critical to business growth as a news and media publisher. I could mean reduction in bounce rates, growth in audience engagement, and overall, a much better overall performance.
As a specialised News CMS, we understand the criticality of a CDN to our users. We know that it cannot be left to the imagination of market players. That’s why our system comes packaged with a CDN for immediate use.
Total support, performance, and stability: Quintype gives you 24x7 enterprise support across the world, with our tech staff available to help you troubleshoot at the click of a button. WP users must rely on their own systems of support for specific use cases.
At Quintype, we have also maintained a record 99.95% uptime throughout our journey, helping our users operate their business with strong assurance of being able to manage traffic volatility with ease and comfort. WP users may have to contend with lower stability in conditions that require them to manage high traffic.
Quintype also continues to enable high scores on Google page speeds, thanks to the combined power of all our features while publishers using WP have seen page performance dwindle with high traffic.
Finally, costs: At Quintype, we manage the entire tech infrastructure for you so you can focus on your core function of writing quality content. We ensure that your website pass Core Web Vitals and your news website is accessible to users all the time. With our no-code website builder, you can refresh your website layouts on the fly without any IT dependency
With WP users, we have seen downtime impacting their newsroom growth. While WP per se is free, you have to manage the hosting, maintenance and developement, optimisation, CDN and other tech and will have to either have an in-house tech team or outsource to agencies to manage it for you.