LLM Vs. Traditional Translation: What Quintype Powered Newsrooms Get Now

Tired of spending hours translating news articles, only to go through rounds of edits before they feel just right?

We get it, automated translations often miss the mark. They’re stiff, lack context, and rarely reflect your newsroom’s unique voice or the tone your audience relates to.

What if there were a more innovative way, one that lets you translate stories faster, better, and in a tone tailored to your readers?

That’s precisely what we have introduced in Advanced SAGE AI- features.

LLM Powered Translation

As part of our advanced Sage AI rollout, we have introduced LLM-powered translations - a major upgrade from traditional machine translation. This new feature helps newsrooms translate stories into multiple languages quickly and accurately while preserving your brand’s tone and conversational style.

Newsrooms that cater to diverse linguistic audiences can no longer rely on word-by-word translation. They need a meaningful tone and context that matches the brand style and audience across all languages.

For all our existing users who’ve been using our standard translation feature, this is an automatic opt-in upgrade. For everyone else, it’s the perfect time to explore how your newsroom can grow with smarter AI.

What Is LLM Translation?

LLM stands for Large Language Model, a type of AI trained on massive volumes of text across languages, domains, and cultures.

Traditional machine translation, which relies on phrase-matching or grammatical rules, is limited in its ability to understand nuance, adapt to tone, and interpret meaning beyond literal words. In contrast, LLMs can do so.

In simpler terms:
Where older translation tools may give you a sentence-by-sentence output, LLM translation gives you something closer to a human-like rewrite- capturing context, flow, and journalistic intent.

How LLM Translation Transforms News Localization?

Every story, in every language, deserves to speak in your brand’s voice, in a tone that truly resonates with the audience you are targeting. Let’s explore how LLM translation can make that happen.

Example: Rising heatwaves threaten farm yields across Southern India.

Why It Matters for News Publishers?

Newsrooms today are under pressure to publish fast, reach wide, and maintain trust. For multilingual publishers, translation often becomes a bottleneck or worse, a compromise.

With our LLM translation, you are not just speeding things up. You are elevating the quality of your multilingual content.

Quintype allows you to customize translation prompts based on your brand voice, audience, and regional demographics ,helping you generate more accurate, brand-aligned output.

Whether it’s adjusting how your brand name appears in different languages or fine-tuning how commonly used terms are translated, we help you maintain consistency across every piece.

From tone to terminology, our translation system can be tailored to reflect your editorial standards in any language.

Context-Aware Translations

In machine translations, headlines, idioms, and quotes don’t always translate well word-for-word. LLM translation goes a step further, it interprets meaning and tone, making the output feel natural, not robotic.

Faster Turnaround, Consistent Output

You no longer have to rewrite clunky auto-translations. The system produces cleaner first drafts that match your editorial voice more closely reducing edit time and speeding up publishing, especially on busy news days.

Adapted for Your Audience, Region by Region

Whether you are publishing for readers in Tamil Nadu, Maharashtra, or Punjab, the translation isn’t one-size-fits-all.

Our AI can be fine-tuned to reflect regional nuances, preferred expressions, and even dialectical choices so your translated stories read like they were written for your readers, not just converted for them. With just one human review , you can publish the article to any language with LLM translation without spending more time.

Ready to Try It Out?

LLM translation is already available for all existing translation features users of Quintype. If you have previously used our translation tool, you can now opt-in for the LLM upgrade - more fluent, more accurate, and more human.

And if you're exploring multilingual publishing for the first time, there's never been a better time to try.

Schedule a quick walkthrough with our team to see how your newsroom can benefit from AI-powered translation tailored to your audience.