Webinar: Google's August-September Content and Core Updates

For the webinar we have Chandan Kumar, Head of Audience Growth at Indian Express Group Digital along with Anupam DasGupta, VP Marketing at Quintype. They discuss the updates, the meaning of the algorithm changes and data and how journalists can make meaning of this.

As digital media becomes the mainstream platform for all communication, it's important that we acknowledge the search behavior and experience of individual users. Google, as a search engine giant, comes up with updates regularly with the intent to make this entire experience as precise and meaningful as possible. As content keeps flowing into the web and each page gets indexed and ranked, it's important to find the right algorithm which will bring the most accurate search results. As audiences browse the web, they know what they're looking for and they're not interested in spending too much time finding it. This is where the algorithm steps up and presents the most helpful authentic content available.

As a publisher, it's important to look at analytics and to depend on it. Looking into Google's guide and comprehending the same can be difficult. From a content perspective, it's important to have actionable points. From this specific update, we know that Google wants to encourage sites that bring in meaningful content. Sites that bring value to their users, content which holds true and has something new to offer and most importantly content that can satisfy the user's queries. This is the core of the update.

To understand the entire update in detail, we urge you to watch the recorded version of the webinar. Tune in to listen to the audience questions that were answered as well. If you have any questions about the same, comment down below and we'll come back to you!

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