What is google news?

As a publisher, you may be familiar with google news. It’s a news aggregator service which is developed by Google. It brings together a series of story/article links, filtered and organized from millions of content generators on the web - news websites or magazines. Google News is available on Android, iOs, and the web allowing a wide range of readers to access it.

Google News collects a series of articles and news stories and personalizes the experience for each unique user. This is done through gauging the user's search behavior and also prominently features news articles within search result pages.

It is a computer-generated vertical search engine. Google displays them based on a variety of factors including user preferences and interests, relevancy, content freshness, and authority.

To gain inclusion in Google News publishers must optimize their website and articles through Google News SEO which is a niche discipline that helps publishers become approved sources. It’s important to remember that no amount of search engine optimization (SEO) is going to get a website approved as a news source if it’s not truly a news source.

Getting listed in Google News is a fantastic way to earn more attention for your content, thanks to the increased visibility Google gives top stories. The personalized experience it brings also ensures that your content lands with the right audience.

In the past, there were several steps to being considered for listing in Google News. Late in 2019, Google changed its policy and removed the requirement to submit your site. To reduce the visibility of misleading information - Google has stressed displaying authoritative results over the freshest or the most relevant during breaking news or crises.

Google now collaborates with publishers and content creators to structure data. It also embeds quality signals to help the search engine identify the most reliable news results.

The most obvious reason would be to increase brand value and service reach and, the infamous - traffic. Realistically, however, the answer is more complex than that.

Over 60% of people trust Google News over other news outlets.

With such trust, comes the desired outcomes mentioned. It opens up broader business outside traditional search metrics of traffic, impressions and revenue.

Trust can be a prime online differentiator between brands and websites, impacting user behavior both - pre-click (advert) and post-click (website) stages.

For many businesses, inclusion within Google News is another way of making more out of current and future content.

When you invest a great deal of time, money, and resources into any area of your website, you need to make that investment work hard for you as a return.