Powerful Mobile app strategies for publishers
We are increasingly in a mobile-first crowd and therefore, mobile users today, make up for more than 70% of publisher traffic. As the world moves to the personalized user experience smartphones provide, the relevance of mobile apps.
The mobile app ecosystem has been growing steadily. It has gradually become one of the largest industries with forecasted revenues of almost $190 billion by the year 2023. If you open the Playstore today, there are millions of apps. This is the same for both android and the apple play store. Apps today account for more than half of digital media usage and time spent. both the Apple App Store and Google Play.
Consumers spend the majority of their time on their mobile devices and particularly on apps. Mobile app users are always going to engage more with your content when compared to web users. The average number of apps being used has also been increasing. The high engagement rates in apps are the reason they are preferred by users and pushed by publishers.
A lot of editorial publishers are now appearing among top apps - The Quint, The New York Times, CNN, The Washington Post, BBC News, among others, continually rank in the high in the most used news apps.
This is a platform for readers to get brand-specific stories and news reports that they can trust and are willing to share.
2. Plug-in payment gateway integration
If you have customized mobile apps, you must develop a payment gateway solution. They are an integral part of an online business today. It makes the revenue collection and other affiliate and e-commerce activities on your platform seamless. Publishers can make use of a plug-in payment gateway and encourage more browser audiences to the mobile app and get a steady flow of revenue.
3. Generate valuable analytics for insights
Leverage resourceful insights generated from tools available in your app to get a better understanding of your customers’ preferences, purchasing habits, and interests. Reaching targeted audiences directly through your app, helps publishers to control the data. This can be used to identify friction points in the user journey, it helps you get a clearer look into your customers’ experience. This allows you to open direct communication lines to enhance their in-app experience.
4. Personalized ads
Web security has been getting more attention through every passing day. Browsers like Safari and Mozilla Firefox have set significant limitations on cookies and therefore the programmatic ads on the mobile web. Mobile apps help work around this. They provide the perfect environment for personalized advertising. Ad targeting can bring in device IDs, helping to narrow down users. Accurate location and demographic values. Sign in that promise personalized stories will inevitably bring in subscription data. With the use of mobile app user data, you can develop targeted ads that generate value.
5. Make App Revenue
Needless to say, mobile apps work as a different channel to your website and help you gain a loyal reader base. This gives you new revenue through subscriptions, ads, affiliate marketing, etc.
Ultimately, mobile apps provide a new path for publishers to diversify their revenue streams. Not only do apps provide more opportunities for advertising, but also a channel for subscriptions, in-app purchases, e-commerce, etc.
It’s time that publishers started to look seriously into investing in native apps. This can be a cumbersome journey if done on your own, however, with solutions like react native apps from Quintype, you can build your own app in a matter of days. It's time you considered your mobile app an integral part of your long-term publishing strategy. Skillfully transfer your web users to your mobile app and enjoy a steady flow of revenue with personalization capabilities.