Creating the Right Front End For Your Website With Ahead

Written by : Rashmi Singh

Thanks to the big social media platforms, publishers have realized that it is crucial to have a right front of the website if they want to keep their users engaged. Ahead – our front-end framework for Bold CMS – is all about creating an engaging front end that creates compelling stories.

Whether you are a small website with a nimble team or a big media house with multiple digital assets, you can use Ahead to create a powerful presentation for your powerful content.

Here is a small guide on creating the right front end for your website with Ahead:

An ideal front end of a website has the following components:

●  User-friendly Interface/Experience: When it comes to content consumption, internet users know that they have a lot of options. Hence, when they do not like the User Interface (UI) or User Experience (UX) of a website, they simply close the tab – a phenomenon technically known as bouncing. So, to make sure that users interact with your content, you first have to ensure that you are giving a great UX and UI.

●  Focus on Stories: The end goal of every great piece of content is to serve a compelling story to the user. So, the front end of a website should have the optionality of serving stories in different forms such as a text story, video story, photo story, live blog story, listicle story, and so on.

●  Integration with Tech Stack: The content can not be published in a silo. To make sure that your content turns into a profitable business, you have to integrate your content with various marketing and monetization-related assets. That is why Ahead gives you the optionality to integrate your front end with analytics tools, data measurement tools, and various marketing tools.

Ahead comes with a customizable page builder that helps you convert your thoughts into a publishable story. The key benefits of using Ahead’s page builder are:

●  Pre-built Components: With the right page builder in place, you do not have to reinvent the wheel for story presentation. There are dozens of tried and tested story components that you can select and insert into your story.

●  High Customizability: Story components are just one part of a story that you want to customize. There are many other parts that you also need to customize such as language, branding on specific pages, meta tags, ad placement, and so on.

●  Preview and Publish: In a world where people want to digest stories in 60 seconds or less, you need to make sure that you are publishing quality content as quickly as possible. For this, Ahead gives you the optionality of quick preview and publishing. From content creation and page design to getting your story live, you can complete the whole process within a few minutes.

Ideally, the content team should rely less on the technical team to create the right front end. With Ahead, you can easily build multiple digital properties without worrying about the maintenance of backend code or the responsiveness of your website. From publishing the content to integrating other tools, Ahead enables you to build the right front end.