Blog commenting for the purpose of SEO somehow has gone off radar for a lot of publishers today. This is a strategy you need to add to your content marketing immediately. We know that google is actively trying to ensure that there are no spam comments or follow links that would impact the content negatively, it’s important today to focus on generating authentic worthwhile comments for your content online.
Let's dive deeper into understanding how you can use blog commenting to supercharge your SEO scores across the web.
Blog commenting will help you build links and relationships with your readers and your overall community. Discussions are powerful in the content world. It’s important to get readers to skim through your blog but what's more important is to get them to start talking about the blog they’ve just read. Also focus on subject experts that you could build relationships with through effective engagement.
The right platform will aid your attempt to increase traffic. MeType is one such commenting tool from Quintype that’s been popular with many media publishers across the globe. It makes engagement easy. Authors can control commentings to the blog posts with the right filters of relevance. Readers can react easier, share the content and interact with likeminded people on MeType with the easiest interface without the cost of poor website performance.
The comment section of any piece of content is where things get interesting. Readers and like minded people let out their reactions or if you’re lucky, their opinions in the comments. It’s the responsibility of the authors to engage with this crowd. Brew discussions and let it be the steam that brings more readers in. If done right, you can bring hundreds of readers into your content by simple organic tagging or SEO scores alone which would aid in better discovery.
Awareness
If you have blogs and posts that get a lot of traction in the comment section, this increases the discoverability of not only the post but also of your brand on social media platforms and the web alike. The credibility of a page largely depends on the engagement it’s able to attract by readers. You need consistent content along with persistent check-ins that will ensure that your comments don’t go unanswered.
The trick here is to be able to pick the right niche and the right content for it. This could be a game changer. You can use tools to break down the analytics which will help you understand what niche will yield you the best results. Examples of such tools include : SEMrush, Google analytics, Moz Pro, Matomo etc.
Maintaining relationships
With the rise of AI, there’s one thing common among all readers - we don’t know if it’s a person or a bot behind the content. This is why it’s always ideal to interact with your audience to give them the insight only a writer can bring in.
When you have active interactions with your readers, you build long term relationships with them urging them to visit you back. This is the case with other bloggers and content creators, once you interact with people whose comments would add value to your content, you’ll have a reliable relationship to fall back on.
Improved Traffic
If you get the analytics and engagement right, organic traffic will flow right in. Comments are a good place to promote your content, post relevant links under topics. The intention here is to get an audience that are interested in the niche, to also check out your content. Spamming your links on random websites is definitely not advisable and is a waste of your time. Creating relationships with other bloggers will also prove helpful in such an instance.
Another implication that comes with heavily commented blogs, is that it goes up the ranking due to the impressions and engagement alone. If you keep at it, you should notice an increase in organic traffic throughout most of your content pieces overtime.
Crafting the right comments
Writing effective comments is crucial to boosting your SEO scores. Now there can be good comments and bad ones - it’s important to understand this to get real results. A good place to start is analyzing who the comment is from, if it’s a real person with a registered email ID, that’s a good comment. To avoid spammy comments it’s best to ask readers to register with their gmail ID on your page or keep filters in place that would target these kinds of comments. Avoid taking readers to another website, rather, urge them to explore relevant content under the same niche on your own website through effective engagement.
Add commenting to your audience engagement strategy today to boost up your content ranking on Google and other search engines. Enhance your engagement approach with the right commenting tool - MeType from Quintype understands the importance of a flexible and easy to manage software that was built for the editorial team of every media company. Improve your team’s commenting experience as well as readers through a simple switch to MeType’s advanced platform features like filtering, single sign on, comments manager, etc.
