How should journalists reach their audience? Shutterstock/by Abscent
This blog was originally posted By Jacob L. Nelson at the Conversation.
Journalism is in the midst of an existential crisis: the profession has undergone decades of declines in readership, revenue and public trust, with no obvious end in sight.
Many in the industry believe that the best way for newsrooms to recover both revenue and public trust is to improve their relationship with their audiences.