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 Journalism needs an audience to survive
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Journalism needs an audience to survive

but isn’t sure how to earn its loyalty  

How should journalists reach their audience? Shutterstock/by Abscent

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Journalism is in the midst of an existential crisis: the profession has undergone decades of declines in readership, revenue and public trust, with no obvious end in sight.

Many in the industry believe that the best way for newsrooms to recover both revenue and public trust is to improve their relationship with their audiences.

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