Source: What’s new in publishing.
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How to build a long-term relationship with your audience
This blog was originally posted by Whats new in publishing
We know that leading publishers invest more in engagement than acquisition. So how do you build a long-term relationship with your readers?
We take a look at what has worked for Xavier Van Leeuwe, current Director Consumers at Telegraaf Media Groep, and Matthijs van de Peppel, Director of Marketing, Data and Customer Care at NRC Media. Along with Matt Lindsay of Mather Economics, they’ve written a book “How To Succeed in the Relationship Economy.” Going against conventional wisdom, they have novel recommendations for building long-term relationships with readers inspired by the process forbuilding personal relationships.