Does Your Newsroom Need a Mobile App? -A Study On 15 Publishers
Many publishers are asking us whether a dedicated mobile app is essential to their growth strategy.
Quintype set out to answer that question with data. We analysed reader behaviour across multiple publishers, regional, national, and niche, comparing mobile apps, mobile web, and desktop usage.
Our goal is to understand not just where traffic comes from, but where meaningful engagement truly occurs and how it relates to loyalty, revenue and return visitors.
If your newsroom is considering whether to invest in a mobile application, this report will give you the clarity to make that decision with confidence.
The Urge to Understand Reader Behaviour
At Quintype, we help publishers grow their traffic and page views, but numbers alone don’t tell the whole story. We wanted to understand where readers spend the most time and what drives genuine engagement. The goal is to help our clients craft more innovative strategies that return readers.
We conducted a client data study to identify where readers spend more time, engage more deeply, and return for additional content. We gathered data across the web and mobile apps over the last 30 days using Google Analytics 4 (GA4) and Firebase.
We considered the following metrics: