The Best News Website Design to Enhance User Subscription Experience

The Best News Website Design to Enhance User Subscription Experience

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7 min read

Subscriptions are the lifeline of the news business. Trustworthy news is not free, and we all know it. Imagine this: you have convinced your readers to subscribe. They are intrigued and curious and click the “Subscribe” button. What if your interface is not engaging enough to seal the deal? Or maybe they are lost halfway through the process, staring at a maze of confusing plans. Frustration takes over, and they leave without subscribing. Heartbreaking, isn’t it?

The subscriber journey is as important as the content they pay for. Designing it is like planning the perfect trip—every stop needs to make sense, and the entire experience should feel seamless. 

At Quintype, we have crafted a website builder that works best with our subscription and paywall management solution to ensure your reader’s subscription journey is smooth and interesting.

In this article, we will dive into Quintype’s Pagebuilder and show you how its creative layouts can help you design an irresistible subscription journey. Think of it as your guide to building the perfect path to a loyal subscriber base. Let’s get started—your readers (and revenue) are waiting.

Your Gateway to Better Monetization Strategies

Once you have purchased our Pagebuilder solution (Ahead) and our subscription and paywall management solution (Accesstype), our onboarding team will integrate the two platforms and guide you through the setup process.

Here is the exciting part: creating subscription plans, adding payment gateways, or tweaking existing plans. It’s as easy as pie with our Pagebuilder solution. You can customize your website's perfect UI appearance to match your vibe using the Accesstype settings.

Our tech team is always on standby, ensuring no glitches rain on your subscription parade. The whole system is built with one thing in mind: making life easier for you and your readers. Setting up or modifying plans is a breeze for you, while subscribing to content becomes effortless for your audience.

Reader Revenue Models

Quintype’s paywall management system offers two versatile subscription models to fit your needs: Metered Access and Pay-Per-Asset. Whether you’re looking to provide readers with limited free access before asking them to subscribe or charging them for individual content pieces

The Subscription Setup

To get started, you’ll need to set up a subscription group on the subscription page. Think of a subscription group as the foundation for organizing your plans—it’s the parent framework where multiple subscription options come together.

A subscription group helps you categorize and differentiate your offerings based on features, access levels, or target audiences. It’s a smart way to structure related subscription plans, making it easy for you to manage and for your readers to understand the value they are getting.

Interface to change subscription groups
Interface to change subscription groups

Once your subscription page is ready, it’s time to set up your subscription plans under the subscription group. You can create multiple plans inside the same group. This is where you define the details that matter most:

  • Name of the subscription

  • Duration (monthly, yearly, etc.)

  • Pricing

  • Description of what’s included

  • Payment options

  • Custom attributes

One critical decision at this stage is choosing between a one-time payment or a recurring setup. This choice will shape how your readers engage with your content and how you build long-term revenue streams.

The interface to add your new subscription plans
The interface to add your new subscription plans

Choosing between one-time and recurring plans is a pivotal decision in crafting your monetization strategy. These options cater to different revenue goals, audience preferences, and content types, allowing you to align your offerings with your readers’ needs while maximizing profitability.

Recurring plans are the backbone of a stable, scalable, and predictable revenue stream. They are perfect for fostering long-term relationships with loyal readers. On the other hand, one-time plans are ideal for capturing value from casual or occasional users who may not be ready to commit to a subscription.

Striking the right balance between these models depends on your content type, audience behavior, and long-term financial objectives. You can meet diverse reader needs with the right mix while achieving sustainable growth.

Pick Your Perfect Layout – No Pressure, But It Matters

Your subscription page is not just a page—it is your first handshake with a potential subscriber. Get it right, and they will sign up. Quintype helps you avoid that awkward moment with three dynamic layout options: Concrete, Lavish, and Minimalist. Whether you want bold, functional, sleek, fancy, or clean and simple, we have you covered. You can customize everything on the layout appearance.

  • Colors that pop.

  • Images that speak.

  • Page titles and descriptions that sell.

  • Buttons that ask to “Click Me”.

You are in full control of your plans. Every single element can be tweaked to reflect your brand. It is the ultimate answer to the industry’s biggest challenge: converting readers into loyal subscribers.

Concrete Layout

Imagine your subscription page as a no-nonsense librarian: organized, straightforward, and efficient. The Concrete layout offers a clean design that presents your subscription options clearly, ensuring readers can easily understand and choose the plan that suits them best.

Layout options
Layout options

Concrete Layout

Imagine your subscription page as a no-nonsense librarian: organized, straightforward, and efficient. The Concrete layout offers a clean design that presents your subscription options clearly, ensuring readers can easily understand and choose the plan that suits them best. Ideal for newsrooms offering a variety of subscription plans and aiming for a straightforward presentation.

Lavish Layout

Think of the Lavish layout as the charismatic host of a grand gala. It's visually engaging, incorporating rich media and dynamic elements to captivate your audience. This layout perfectly showcases premium content, making readers feel they're getting exclusive access to something special. This is suited to premium content providers looking to create a luxurious feel that entices readers to subscribe.

lavish layout
lavish layout

Minimalist Layout

The Minimalist layout is like that chic, modern café where everything is sleek and simple. It focuses on clarity and ease of navigation, reducing visual clutter to highlight essential information. This design appeals to readers who appreciate a straightforward, no-frills approach. Perfect for audiences that prefer a clean, modern aesthetic with easy navigation.

minimalist layout
minimalist layout

Adding Custom Tags to Attract Readers

You can add flair to your plans by setting up keys like Tag, Actual Price, and Discount. It's like giving your subscriptions a makeover—add catchy labels, original prices, and irresistible discounts to entice your readers.

Imagine showcasing an annual subscription plan labeled "Best Value," with the original price displayed as ₹3,600 and a striking discount of ₹600 off. This setup communicates savings, encouraging readers to choose the annual plan over monthly options. You can also try tags like exclusive access, student discounts, etc, to attract targeted readers.

adding custom tags in plans
adding custom tags in plans

Our Expert Insights into Paywall Models and Strategies

Metered paywall are interesting because it offers a flexible and user-friendly way to convert casual readers into loyal subscribers. With a metered paywall, you can strike the perfect balance between providing free content and encouraging subscriptions.

Allows readers to sample your content, helping build trust and engagement over time. This gradual exposure often convinces readers of the value of a subscription. Once they hit the limit, they’re more likely to subscribe for ongoing access.

Ideal for publishers aiming to build a loyal subscriber base, especially those offering a wide range of quality content. It captures recurring revenue from highly engaged readers who consume more content. 

metered paywall setting
metered paywall setting

Quintype’s paywall system provides detailed configurations for anonymous users and logged-in users to maximize flexibility and control.

For anonymous users, there are two key settings:

  1. Stories behind Login:

    • You can display a registration wall after a specific threshold—for example, three daily stories.

    • This helps capture user information, encouraging registration before granting further access.

    • You can also customize which stories are included by adding access levels.

  2. Stories behind Subscription:

    • Choose to show either a Paywall or a registration Wall based on your preference.

    • Like the login settings, you can set a threshold (e.g., three stories every 1 day) before triggering the wall.

    • Assign access levels to define which stories are counted under this rule.

The system allows logged-in users to set up stories behind subscriptions, where you can display a paywall after a defined threshold, such as three stories every 1 day. You can also include specific stories by configuring access levels, ensuring that only designated content counts toward the user’s limit.

Quintype’s paywall settings allow you to configure thresholds, decide between registration or paywalls, and include targeted stories. These tools ensure you can gradually transition readers from free access to committed subscribers, boosting revenue while keeping the experience user-friendly.

Allow the User to Upgrade Or Downgrade Subscription

Upgrading or downgrading subscriptions allows readers to switch plans as easily as choosing between economy, business class, or first class.

For readers, this feature is a lifesaver. Someone starts with the basic plan, happily reading your news, but then spots premium perks—exclusive stories, ad-free browsing, or those features everyone’s talking about. They can upgrade in seconds. On the flip side, if readers feel budget-conscious (or guilty for not reading enough), they can downgrade instead of canceling. For newsrooms, this is revenue magic. Why?

  • You get to upsell readers who realize your content is too good to miss.

  • You save churners who would’ve hit “cancel” if downgrading wasn’t an option.

In short, you are giving readers the power of choice while keeping them firmly in your subscription family. Win-win, and yes—your revenue graph will thank you later.

What is Next?

Looking to delight your readers with a seamless subscription journey? It’s time to revamp your UI for an exceptional, glitch-free experience that keeps your audience coming back for more. With Quintype, you can not only streamline the subscription process but also effortlessly boost retention and reader satisfaction. Let our experts show you how—schedule a demo today and take the first step toward transforming your subscriber journey!

Quintype
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