Comparison Guide : M360 vs Kontent.ai

Comparing powerful CMSs to understand how they can help brands with different content needs

If you’re a start-up, you’d need something that fits your budget. While looking for cheaper CMSs would be the common move, we’d suggest that you look at your CMS as an investment and not a purchase. Find a CMS that plays several roles and keeps you from hiring extended high maintenance teams.

We’ve compared a few CMSs in order to understand how they are similar and what are the differences between them. We’ve compared the primary features to help publishers get a clear picture of what these CMSs offer and how they will add value to the brand.

Feature comparisons :

Features	M360	Kontent.ai	Bold
Custom editorial workflow	Yes	Yes	Yes
Mobile-responsive back-end CMS	No	No	Yes
Granular access control	No, only four roles available	Yes	Yes
Paywall support	Third Party support	No	Yes, native integration with Accesstype
Built-in content categorisation		Taxonomies and categories	Card attributes, Story attributes, Tags, Sections, Collections and entities
Native SEO	Yes	Yes	Yes
Front-end support	They have a limited number of themes available on the platform.	Custom development required	Ahead with page builder to manage branding and layouts at no additional cost. Built in PWA and add-on native mobile apps.

M360

M360 is a fairly new SaaS-based platform that has its limitations with the features. It is designed to integrate comprehensive publishing capabilities with a seamless experience. It is available at a competitive price along with a cost-efficient ad revenue share.

Bold a headless cms has been lauded for its ability to support multiple concurrent users, faster search, and better front-end support for multiple screens and screenless devices.

Kontent

While Kontent.ai and Bold are similar to most of the features. Bold stands apart as it is non-developer friendly allowing you to drive your business without any knowledge of technology. Bold has a better publishing experience as Kontent.ai does not have predefined templates and you will have to build your own templates which can get complicated and confusing when you want to build stories with different structures.

However, Kontent.ai can be powerful when you have to build static, corporate websites.

Bold

Bold is better optimized for search engines. Although Bold and Kontent allow you to add metatags, sitemaps, and canonicals. Bold has an edge over Kontent when it comes to Visual storytelling and AMP optimization.

Quintype focuses on building tools to help you grow your business. Bold allows you to add traditional ad slots and integrate subscriptions to generate revenue for your publishing business, which is not possible with Kontent.

Quintype’s pricing is all-inclusive of the Bold CMS, hosting, front-end infrastructure, security, and front-end framework - Ahead. With economies of scale, Quintype democratizes technologies used by the largest media companies to empower growing publishers to focus on content and not be burdened by the technological heavy lifting.

Pricing

On pricing, while M360 has competitive prices they follow the ad revenue share model. That has advantages and disadvantages.

Kontent.ai has packages from zero-cost pricing for small projects to custom pricing based on the business needs. However, you will have a higher cost of ownership to manage an in-house tech team to build and make changes to your front-end.

Key similarities between M360, Kontent.ai and Bold

Auto-scaling infrastructure
Secure
Automatic maintenance updates and security patches

Do you have more questions? Schedule a free demo with us here.