Chirdeep Shetty, CEO of Quintype Technologies, shares his views on how publishers can increase their revenue in 2019 through various subscription models. This was presented to select group of publishers at the WAN-IFRA Digital Media Event 2019.
Reuters surveyed 200 leaders across 29 countries around the key challenges and opportunities for this year. The survey cited over half (52%) of the publishers are doubling down on subscriptions this year, pushing native advertising to the backseat.
Publishers are shifting their focus on additional revenue sources to supplement advertising. Here are some payment models that are working out for publishers.