The Promise of AI in Shaping Structured Journalism and Hard News

The Promise of AI in Shaping Structured Journalism and Hard News

The meteoric rise of ChatGPT in 2022 heralded a transformative era across numerous sectors, including journalism. Senior leadership within media newsrooms has been ardently scouting for AI tools to maintain a competitive advantage.

In 2022, when GPT experienced a remarkable surge in innovation, the journalism sector remained relatively aloof. It wasn't until 2023, when ChatGPT solidified its status as a standard tool across various industries, that journalism began to delve into its potential earnestly. By the close of 2023, leading into 2024, integrating the finest AI solutions into newsrooms became a concern for senior leaders in the media landscape.

The Tech-Driven Newsroom

The focus now pivots to how structured journalism can benefit from leveraging machine learning (ML) and natural language processing (NLP). In essence, these advanced AI solutions offer unparalleled prowess in data handling. 

Newsrooms employ data processing capabilities to enhance the quality of their serial publications. Meanwhile, some smaller media outlets have started experimenting with AI-generated articles, assessing the outcomes closely. Others strive to strike a harmonious balance between artificial intelligence (AI) and human intelligence (HI) within their operational paradigms.

Notably, pioneering back-end newsroom service providers like Quintype have introduced CMS and page builder tools that adeptly manage the interplay between AI and HI within newsroom operations. 

This innovation has relieved numerous brands from finding that equilibrium themselves. By partnering with Quintype and adopting its CMS solutions, these brands have seamlessly integrated AI into their workflows, thus circumventing the erstwhile challenges of balancing AI and HI inputs.

This strategic shift signifies an embrace of technological innovation and a redefinition of the journalistic process itself, paving the way for a future where AI and human creativity coalesce to redefine the boundaries of media and communication.

ai helps to disseminate news
ai helps to disseminate news

AI for information gathering

Referencing an Elsevier publication entitled "Trustworthy Journalism through AI," explores the potential of using recent advancements in Artificial Intelligence (AI), particularly in Machine Learning (ML), to facilitate the efficient production of high-caliber journalism. 

From the vantage point of news consumers, the paramount concern highlighted is the extent of trust engendered through producing quality journalism. The paper elucidates that achieving trustworthiness in AI-supported journalism necessitates a delicate equilibrium between tasks augmented by AI and those automated by it. It recognizes that “technology is not merely an external implement that journalists must integrate into their news work. Instead, it is an instrument shaped by and shapes journalistic practices, needs, and norms. 

Indeed, this assertion holds merit, as numerous newsrooms have expressed trepidation regarding the integration of AI. Their apprehensions are rooted in concerns over the potential compromise of content quality and, by extension, their credibility.

The expedited dissemination of information can significantly enhance page views and traffic, yet the question arises: how does one swiftly gather information? Employing technologies such as Natural Language Processing (NLP), Machine Learning (ML), rule-based systems, and detection techniques offers a solution. 

An exemplary implementation of this approach is Reuters' "News Tracer tool. Leveraging the capabilities of cognitive computing and machine learning, the News Tracer harnesses the vast social media landscape to distill insights. This innovative tool integrates artificial intelligence algorithms with the discerning expertise of Reuters journalists to navigate the deluge of data.

AI makes the workflow easier
AI makes the workflow easierStevica Mrdja

How does it work?

Initially, it deploys machine-learning algorithms to scrutinize a portion of Twitter's 700 million daily tweets, identifying potential breaking news stories. These sophisticated algorithms detect clusters of tweets discussing identical events, assigning a newsworthiness rating to determine the event's reportability. Subsequently, the tool employs a journalistic perspective, essentially reverse-engineering the verification process a journalist would undertake to authenticate information.

While such technology's prospects are captivating, it presents challenges, including the stability of sources and legal hurdles. However, AI has the unique advantage of accessing a broader spectrum of credible sources for information collection compared to human capabilities.

Moreover, AI's application in trend monitoring and Natural Language Processing significantly enhances engagement with new audience segments, the discovery of new individuals, and sourcing information—tasks that are notably time-intensive when performed manually. 

In scenarios such as elections, AI can meticulously monitor trends and public opinion, enabling the compilation of data and conclusions with minimal human intervention. Advanced AI technologies make this continuous monitoring and identification of shifting trends feasible, representing a paradigm shift towards optimized workflow management in journalism.

AI-Powered back end systems for content production

The study titled "Connecting users to quality journalism with AI-powered summaries" by the London School of Journalism and Political Science spotlights the innovative application of AI summaries and tools to elevate visibility, particularly for structured journalism. 

The study's outcomes are interesting. AI-generated summaries could serve as the foundational “deconstructed” modular content. This, in turn, could be tailored to forge novel news feed formats. 

Beyond their external utility, these summaries offer internal advantages, streamlining workflows, bolstering Search Engine Optimization (SEO), and enhancing search capabilities within archives. Additionally, they hold promise for summarizing content from third-party sources, such as public records—either for internal newsroom use or direct audience dissemination.

Moreover, the amalgamation of summaries with translation technology heralds the possibility of broadening accessibility in our linguistically diverse societies. The trajectory recommended for incorporating AI and machine learning into journalism advocates for a hybrid methodology. 

Here, journalists are supported by AI in a semi-automated workflow. AI systems propose concise summaries or bullet points, markedly accelerating the process, especially in the domain of hard news.

One of the best ways to explore alternative options is by utilizing Content Management Systems (CMS) endowed with AI capabilities. A case in point is the Quintype BOLD CMS, which incorporates AI-driven tools designed to streamline workflow efficiencies. 

BOLD CMS automates the generation of meta descriptions, facilitates social media sharing, assists in paraphrasing and title creation, enables transitions to vernacular languages, and includes built-in SEO tools alongside analytics. Such functionalities are instrumental in eradicating repetitive tasks, allowing the newsrooms to expedite the news release process.

Adopting such a back-end system signifies an initial stride towards leveraging AI. For entities seeking more sophisticated customization of generative AI, Quintype CMS easily integrates third-party plug-ins. 

Additionally, the system can adapt and evolve according to its user's specific needs and aspirations because it has developed with future-ready technology. This blend of inbuilt AI functionalities and extensibility positions Quintype CMS as a first-step tool in the modernization and optimization of newsroom operations, setting a new standard for efficiency in releasing hard news

ai in the newsroom
ai in the newsroom


The integration of artificial intelligence within journalism is not just a trend but a shift reshaping how news is reported, produced, and disseminated. Adopting AI tools and platforms like Quintype's BOLD CMS represents a critical step towards this new future, allowing newsrooms to streamline operations, enhance content accuracy, and engage with audiences meaningfully. 

As AI continues to evolve, its role in journalism will undoubtedly expand, promising a landscape where information is more accessible, reliable, and timely than ever before. Check how Quintype can help you step towards AI-powered news releases.