Move ahead of English, It’s time to Go Local

Wouldn’t you be more comfortable reading an article in your native language? What would you choose if given an opportunity to pick content in your desired language? Wouldn’t you be more comfortable reading an article in your native language?

What would you choose if given the opportunity to select content in your desired language? The largest number of newspapers and periodicals registered in India are in Hindi, with a figure of 32,793, whereas in English, there are only 11,478.

Now, if you are an Indian publisher, you must realise that English content alone would not suffice. You can connect with a very minor percentage of people speaking in English.

If you want to connect with the readers of the entire country, think of the millions who are disconnected from the English language. Quintype, one of its kind CMS is exceptionally built to cater this audience who want to read the news in their native language.

These are the readers you need to attract right now!

Any content, online or offline, is enticing when read or viewed in local language

India as a country has a literacy rate of 75% of which only 30% can read English while the rest devour content in native language. Every day, more than 70,000 daily papers are printed out of which 90% are either in Hindi or other vernacular dialects.

Now, take a look at the widespread consumption of digital content in native language. The numbers listed below in the graph shows 201 million Hindi users, thus making 38% of total internet user base, followed by the percentage of other local languages spoken. This is a whopping percentage to consider if you are an Indian Publisher!

Analyse why the native language is important digitally, it is the right time now!

English is largely used language on the internet. However, Google data shows 94% development rate for Hindi content utilization. Today, Google recognizes languages like Gujarati, Marathi, Bengali and Tamil among the others.

With more than 460 million internet users in India, all worldwide online platforms have understood the fact that if they don’t go local now, they may soon lose their importance.

Publishers, going local will help you and the internet grow

The Internet and Mobile Association of India (IMAI) has recently stated that the local content can boost the growth of the internet by 24%. And understanding the significance of the local content can help the publishers to perceive the opportunity fantastically.

Below is a graph stating the current acceptance of local language content and the future growth of the internet. The sooner you design your brand content in the regional language, the faster you can reach the non-English speakers and readers.

Regional language will always drive more traffic

English content dominates globally for publishers. However, in India, there is a vast audience that prefers content in local languages, making them a crucial target.

Promoting your brand in regional languages builds an emotional connection with your audience, boosting both website traffic and business.

Below, you will find data on the prevalence and acceptance of local languages. This shows the significance of regional content in establishing a brand in India.

Engagement quotient of a reader increases when the language is personalised

Regional language will help you get your brand advertised in front of your clients and engage them to the fullest. You will not be able to reach all the areas with the same dialect, but attempting to use a neighbourhood dialect for advancement is not a terrible thought. This method of approaching the clients will help you make a stronger reach.

Below data shows the percentage of regional content users as per their age. Publishers can now create attractive content depending on the age group in local languages.

You can easily attract the ‘always using mobile’ and the ‘not an English internet’ users

A large portion of the internet users are from various places conveying the message in regional language becomes mandatory. Better to create a mobile application to cater Gen Z or people who vastly depends mobile phone to read news.

Here is the percentage of mobile users for regional language content and the size of the market that you can cover, which includes both internet and non-internet users.

Conclusion

To our surprise, there are more than 205 million users who are ready to be on the internet only if the content is offered in regional language. Publishers, this is your target audience to reach.

For creating and advertising your content in multiple regional languages, a CMS which supports this diverse feature must be considered.

Quintype, one of its kind CMS is exceptionally built to cater the publisher’s multilingual content needs. We help you experience an easy publishing process for translatable content with more than 150 language support and updates for your team.

Quintype is the best innovative technology exclusively designed for newsroom operations. If you are looking to publish in your native language , migrate to Quintype and create your native language content in a single click.