Google announced its ‘News initiative’ on March 20th, putting forward a number of measures in support of digital publishers. The initiative has three broad goals -
The announcement was made at a press event in New York. Google’s Chief Business Officer, Philipp Schindler, made it clear that this initiative should not be seen as a ‘help’ from the tech giant. Google’s benefit out of this, he said, is two-fold. Google’s search thrives on quality content created by publishers. Moreover, their Doubleclick business is fully dependent on ads put on publisher’s websites. As he remarked -
“Only when publishers grow, we grow”
Google is launching ‘Subscribe with Google’, aiming to optimise the whole process of subscription. Publishers need to partner with Google for this initiative. A user, logged in to their Google account, can then subscribe to their content at a click.
Google put forward the following measures to reduce fake news and increase news quality -
The News Initiative is a $300 million venture spread over a course of three years. Google said that they are not looking for any profit from these initiatives and will only be looking to cover their operating costs.
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