Can your CMS handle your growing audience size?
J.P. Morgan in its media consumption report claims that there is an increase in demand by consumers to be up to date with the latest information.
An unprecedented time veiled in uncertainties has gotten everyone scrambling for some clarity. This has increased the audience's reading time significantly. Be it news or online streaming of content, the readers are looking for channels that provide creditable data now, more than ever. How does one prepare their website for this unexpected wave of readers?
Read Media Consumption in the Age of CovID- 19.
While there are enough research and reports on this surge in media consumption, we want to throw some light on the understated fact that the first point of exposure to any medium for a consumer is the product/service’s website. Maintaining an updated user website has never gained more traction than it has ever before.
Creating a website and maintaining a website is hard, excruciatingly strenuous. From maintaining the website to publishing compelling content, the struggle is real. The ordeal gets more challenging when your website picks traffic. The more the consumers, the more you may have to prepare for some back-breaking tasks. Fortunately, that is not the case. Try a demo of our flagship product BOLD, an empowering solution to create, curate, distribute content effortlessly.
To elaborate on some of the integral features offered by our CMS:
Content publishing workflow/Editorial workflow
A content publishing workflow is every single action that needs to be carried out to move a piece of content from the ideation stage to your website. This involves various stakeholders from writers, reviewers, designers, back-end developers, and more. Imagine if you have to run from one to another, the pillar-to- post run will only result in spending more time in coordination than in creation. Our fully automated CMS- Bold, helps you to establish and execute your publishing workflow harmoniously by:
Providing draft stages; to review and refine the drafts before they go live
Incorporating inputs from respective contributors in a structured manner
Single editor for collaboration
Multi- content support
Studies claim that people’s recall of information is 6.5 times if the content is accompanied by pictures. Clearly, it goes without saying, what effect adding a video or a podcast would do to your static content pages. It is thus imperative that your CMS supports adding rich media.
Multi-platform publishing
In the content publishing world, one is often told to function by the motto “reuse and repurpose”. At a time when even leftover food is getting repurposed to fresh dishes- stale bananas become relish banana cakes- it is only natural that we learn to reuse and repurpose existing content.
A CMS helps by publishing (and updating) the same content across multiple platforms, building out new channels as needed. Enabling multi-platform publishing also helps to:
maximize the value of your content by distributing it multiple times
repurpose content easily
reduce the demand for net new content generation
Accessibility feature
Ensuring your website is inclusive and accessible for one and all may become rather challenging if you do not have the right CMS support. Many a time, juggling with multiple ideas and campaigns, may render one to overlook such compliances.
It is always convenient to rely on a CMS to centralize and run required compliance checks before the content is published. This is required more so when you deal with rich content across multi-platforms. With no additional plugins or extensions, BOLD offers all of this and more within its inbuilt editor.
Versioning and rollback
Going by the age-old adage, “to err is human”, we can inarguably state that there will always be instances when a draft gets published accidentally, or an article goes live with typos. Version control and rollback features help you rectify this at the drop of a hat. Version controls also make it to store and retrieve content at any point in time.
Technology backing
We are at an age where the “slashdot effect” is at its peak. When things happen-unhappen in a jiffy, it is but a natural apprehension that may not be prepared for this blink-and-you miss affair. It is always advisable to keep your website ready to handle traffic at any point in time. It is thus safe to argue that scalability is the need of the hour. For more on the slashdot effect, the chaos-monkey model and auto-scalability, read our blog post here.
SEO support
Hubspot’s marketing report claims that more than 61% of content publishers believe that growing their SEO footprint is a top priority. A CMS can help garner organic traffic on one’s website by:
Automating prompts for page linking within your site
Calculating keyword densities
Automating XML sitemap submissions
Integrated sharing tools
Content distribution plays a pivotal role in determining the reach of one’s content across its audience. Social media marketing is a very easy way to reach out to potential audiences. Going by the claim in the American Press Research Institute , people judge the quality of content based on who shared it.
Powering your CMS in a way that readers can share published content on social mediums is a guaranteed way to garner more readers and thus also increases the publicity of your website. A second way is to include auto-share functionalities, twitter cards on your content.
Detailed analytics and trackability
Assessing the success of your content is directly dependent on the knowledge of how well it was received by the readers. This knowledge directly translates to what we call as data and telemetry. Integrating your CMS with Google Analytics gives you answers to questions such as what are readers looking for, what can make them subscribe to your content and the likes. Collating this data helps one to optimize one content creation and marketing strategies.
Flexible page builder
Readers have varied choices and interests. It is interesting to study how readers consume your website. Some pages most often garner more clicks or reads than others. Studying these patterns of consumption patterns, must preferably, drive changes. Changing the website layout, keeping trending topics more visible etc, ensures that consumers remain engaged with the website. These are ongoing changes and as publishers, one must not have to be worried about people/resource overhead or skill set challenges, thus having a CMS that seamlessly ensures flexible page builder is a must-have. Redundant UI leads to a decline in the reader's interest, content is important, what is also important is how to present this content.
Conclusively, to iterate, a CMS helps you in all stages of content management from creation to marketing. By ensuring seamless integration of all your technical requirements, the CMS empowers content publishers to maintain their focus on creating quality content.