More publishers are likely to benefit from it
Google chrome is the world’s most popular web browser with a market share of over 59%.[Source: Marketshare.com] Its default Ad blocker went live on February 15th.
Unlike other Adblock softwares, it is not going to block all the ads on the web. Instead, it will block spammy and intrusive ads that kill user experience.
The ad blocker aims to free the internet from all the low quality ads
The blocking of ads is in compliance with the research conducted by the Coalition of Better Ads, an organisation formed by leading international trade associations and companies involved in online media(including Facebook). The coalition conducted a research on a group of 40,000 people, on various user experience factors and defined a set of low standard ad formats for Desktop and mobile -
Chrome will block all the ads on a web-page, if any of the above low format ads are found on it.
You can do the following to safeguard your website from Ad blocks -
You can submit your website for manual review if it is again showing Ad violations. Two of the manual reviews will be done immediately. The third one will be done only after a gap of 30 days.
Definitely yes. Why?
“The default ad-blocker will pave way for a better web for both the publishers and users.”