Written By : Rashmi Singh
The year 2022 is different from its predecessor years. It has left the worst part of the pandemic behind it. But, at the same time, it is experiencing the internet trends brought forth by the pandemic.
Most of the internet trends of 2022 were expected. What’s unexpected is how quickly they arose. Every digital publisher must know of these trends in order to make sure that their business grows and stays future-proof. Down below is a list of 5 major internet trends that will define the internet this year:
Smart Devices
People are spending more time in their homes than what they were they were spending two-three years ago. As a result, they are willing to invest in technology that makes their lifestyle better. And nothing makes lifestyle better than smart devices that run on the internet.
This also means that more and more people will use voice-based internet searches. Publishers should make sure that their content is optimized for that.
Artificial Intelligence and Machine Learning
It is true that Artificial Intelligence (AI) and Machine Learning (ML) are not new. Companies, institutions, and governments have been using AI and ML for various purposes for more than a decade now. That being said, both of these technologies will continue to grow in 2022 and beyond.
Digital publishers can also use these technologies to serve their readers better. Many publishers are already using AI for content customization. Apart from that, AI can also be used for serving content on demand, text summarization, content translation, and much more.
Metaverse
Every other day we see a headline about how a startup around metaverse has raised millions of dollars. The biggest tech companies of the world have already invested billions in the metaverse and given their growing enthusiasm, they might invest more in the near future.
So, what position do digital publishers hold in the metaverse? It is hard to give a conclusive answer as of now. But one thing is sure – metaverse will be a big internet trend in the upcoming days. And digital publishers will have to act quickly as only the early birds catch the worms.
Blockchain
Blockchain is already one of the most talked about topics on the internet and it is expected to continue to be the same. In fact, despite the bear market, crypto exchanges are seeing new cryptocurrencies coming up every day.
Along with the digital world, other industries like supply chain management and healthcare are also using blockchain. Digital publishers can also use blockchain to make smart contracts or sell NFTs.
Adoption of 5G
4G technology has already revolutionized the world enough that people across the world are streaming videos on small computers held in their hands. 5G services are expected to take this revolution one step further and enable internet users to use advanced technologies like AR and VR.
Most of the internet has already become mobile-first. Digital publishers are creating content that is optimized for small screens. The adoption of 5G will further enable people to ditch big screens and instead use mobile phones. If you are not creating mobile-first content, now is the right time to start doing that.
The digital publishing industry has always been on the cutting edge of technology and 2022 should be no different. If you are a digital publisher, you must keep watch on these trends if you want to benefit your business. You can follow the Quintype Blog to keep abreast of the latest news in the publishing industry.
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