In digital publishing, publishers are always looking for the perfect technical support. With a wide variety of CMSs, developed to assist different publishers in various industries, sometimes it's good to have a face-off.
Ghost and Bold are two powerful CMSs. Comparisons like these can help publishers who are conflicted or in search of a perfect content management system.
The table below compares the core features of the two CMSs which will help you make a decision based on your priorities and expectations.
| Features | Bold | Ghost |
| Custom editorial workflow | Yes | Yes |
| Content structure | Cardified | Cardified |
| Mobile-responsive back-end CMS | Yes | Yes |
| Granular access control | Yes | Available |
| Paywall support | Yes, native integration with Accesstype | Yes, Ghost membership supports paywall |
| Native SEO | Yes | Yes |
| Hosting | Hosting with DDoS protection, CDN and caching with 99.5% uptime guarantee. | Ghost(Pro) runs the exact same open source codebase and has no limitations compared to self hosting. We offer official install and support services via Ghost(Valet). For self-hosting Ghost in production our officially recommended stack.Ghost officially partners with Digital Ocean, who also offer a pre-made Ghost image. We recommend them very highly. |
| Built-in content categorisation | Card attributes, story attributes, tags, sections, collections and entities | There are two types of content in Ghost that can be organised with tags: posts and pages. Posts are the primary content type and always belong to an index page or collection of posts. Pages are generally used for static one-off content, and are excluded from all feeds. |
| Front-end | The front-end solution-Ahead with the layout management tool-Page builder to manage branding and layouts at no additional cost. Built in PWA and add-on native mobile apps for maximum output. |
Ghost is a full headless CMS which is completely agnostic of any particular front end or static site framework.Just like Ghost's admin client, its front-end is both optional and interchangeable. |
In the digital publishing space, there are struggles at various levels. Some are common, other's aren't. Bold was designed by Quintype, a company that takes care of large to small scale publishers.
Bold is built to perform, sustain and beat competition. It's developments are focused on providing a better experience for all users without burdening a single client with the expense.
Bold isn't called the hero CMS for the drama. The CMS takes many roles leaving the publishers with enough time and effort to focus on their forte - content.
1. Workflow
Bold is designed for a publishing house. It allows establish easy workflow with access controls and restrictions. This means that you could have 400 writers in your team, invite freelancers and subject experts without having to worry about their liberty. Maintain easy uniformity and rules across your website.
2. Better Traffic
Bold provides storywise SEO analytics. From the editorial perspective, this helps you take into account which story is more relevant, which ones aren't doing well and what content to generate. This way, you get to better your traffic from your dashboard, by streamlining better content.
3. Not built by ancestors
Bold is a headless CMS which allows you to push your content to all screen and screen less devices. It keeps up with the trends and technology. You don't miss out on any platform with this CMS.
4. Flexible
Bold takes on many roles but it also works well with any third party integrations you deem neccessary. Monetisation, interaction, push notifications etc, are easy to integrate with Bold.
5. Posting stories is easier than ever
Do your writers have to post all their content onto the social media handles? That must be stressful! Not that we'd know.
Bold helps publishers schedule their stories, do live blogging, break stories and even keep track of all social media handles. Yes, Bold auto-shares and you get to schedule it, it's a life saver at this point.
Quintype has easy integration of media in content with option for multi-format content publication. Its SEO-friendly website has easy scope for keyword integration in content. Its customisable frontend suits every publisher's needs. Quintype's mobile-friendly and AMP-ready platform gives peace of mind to publishers.Shruty Bhattacharyya, Digital Manager, Ad Sales
Like what you see? Click here to get in touch with us.