What Makes WordPress costly 
Business

Is WordPress Free?- What’s the Real Cost of Building a WordPress News Site?

Namitha Sudhakar

Is WordPress free software? Pull up a chair. We need to talk. WordPress is a popular CMS. Yes, it is a CMS option that every brand considers without a specific reason, believing it's a free content management solution.

Sure, you can download and install it without opening your wallet, but let’s dive into what “free” means once you bring it home for your organization. 

Let me give you an insider’s tour of WordPress’s hidden costs. It’s like finding extra charges on your hotel bill.

Glimpse of WordPress Software

WordPress is an open-source software platform that offers two types of software. The core software is free to download in both cases.

Before we discuss WordPress costs, consider this: You have two flavors of ice cream, both free but with different toppings. WordPress.org is the self-serve option, where you scoop your own and add all the toppings.

You get total control, but you’re also washing the dishes afterward. This means handling security, maintenance, and updates on your own. Plus, you will need to buy premium themes and WordPress plugins. It’s like hosting your own Sunday party – fun but full of responsibilities.

Second, WordPress.com is a hosted platform handling technical aspects like server maintenance and security. It handles all the techy stuff, like server maintenance and security.

You can start with a free website using a WordPress subdomain, like yoursite.wordpress.com. But if you want to get fancy with your custom domain, you must pay and upgrade.

However, you might feel a bit limited in terms of themes and plugins, so you don’t have as much control over your site’s look and feel.

People at work

Is WordPress Free?

  • WordPress is free in both senses: free as in beer and free as in speech.

  • The software is free to download and use, but you might need to pay for hosting, themes, plugins, maintenance and security.

  • It is a free platform with a cost for organizational use.

The 'Free' Platform with a Price Tag

First, think of WordPress as a free-to-download app with all the good stuff locked behind in-app purchases. 

  • Hosting? That is your first checkout aisle. 

  • Themes and plugins: The free ones are like basic cable—sure, you will get some channels, but all the premium shows are on the paid channels. 

  • Maintaining security- more than meets the eye.

  • Getting technical support is like having a car but paying extra for essentials like brakes and headlights.

So, next time you hear WordPress is free, nod wisely and think about the full shopping cart you are wheeling. Want to go over what you get for free? Let us break it down.

Choosing a Reliable Hosting Provider

Your website needs a place to "live" and a way to be accessed by people on the internet. This is where web hosting comes in. Web hosting is the backbone of any WordPress site – without it, your site’s just a bunch of files floating in cyberspace. 

Why Web Hosting Matters?

  • Performance: Think of web hosting as the engine of your site. A good host ensures your site zips along quickly and doesn't leave visitors tapping their fingers waiting for pages to load.

  • Security: A reliable host acts as a security guard for your website, providing features that help keep hackers and other threats at bay. It's like having a bouncer at the door of your digital newspaper.

  • Support: When something goes wrong, you want help fast. Quality hosting services offer good customer support so you can get back on track quickly.

However, hosting is not one-size-fits-all, and the costs in WordPress can stack up depending on your needs.

  • Shared Hosting: This is a budget-friendly option. It is perfect for starters, at $5 to $19 monthly.

  • VPS Hosting: Need more power? VPS hosting offers more resources at $10 to $80 per month.

  • Dedicated Hosting: Dedicated hosting provides exclusive resources for the big leagues and costs $50 to $300+ per month.

  • Managed WordPress Hosting: Want hassle-free, WordPress-specific perks? Managed hosting ranges from $5 to $50+ per month.

When do you have to pay?

  • You may need to pay for hosting to run a self-hosted WordPress site.

  • You may need to pay for hosting to run a professional site.

  • You may need to pay for hosting to run a site with high traffic or large storage needs.

  • You may need to pay for hosting to run a site with specific requirements.

You have to pay to make your website standout

Selecting a Theme

A theme is the design and layout of your website. It is the template that determines how your site looks and feels. Some free themes are available in WordPress, but many organizations opt for premium themes over free themes for more features, customization, better design, and dedicated support. 

While free WordPress themes are a good starting point, they can be restrictive for professional use. They typically need more flexibility for a unique presentation, especially for media houses that run to promote content. In a nutshell,

  • An eye-catching theme will allow you to organize and display content engagingly.

  • WordPress Free themes are available from the WordPress theme directory.

  • Free themes are available from third-party developers.

  • Free themes are subject to the GPL license.

  • The premium themes cost between $30 and $100+, depending on your selection.

Essential Plugins

Plug-ins act as a secret source that adds flavors to your website. They are like premium toppings in Pizzas that add more taste. Many plugins are available. You have to buy plugins based on your organizational needs to install them. You cannot node your head to essential plugins. Some plugins that media houses or content publishing companies require are here.

SEO Plugins: These plugins help your site rank higher on search engines like Google. It’s like getting the front page in a digital newspaper—more people see your stories. They usually cost around $100+ per year. For example, Rank Math and Yoast SEO.

Security Plugins: These plugins act as digital bouncers, guarding the door, ensuring the right people get in, and keeping the bad guys out. Security plugins protect your site from hackers who would love to mess things up.  So, it is a must to protect your site.

Think of this as an insurance policy in WordPress. You must pay around $50 to $200+ annually for solid security. All In One WP Security & Firewall and Wordfence are some of the examples.

Advanced Security Measures

Security is a top priority for anyone using WordPress. A security plugin can provide website scanning, web application firewalls (WAFs), and other features to help defend your site against cyber attacks. Free security plugins are available, but premium plugins offer more advanced features.

Protecting your sensitive data is not a joke. An SSL certificate is like giving our site a shiny badge of trust. It encrypts the data between us and our readers, ensuring everything stays top-secret. This can cost anywhere from $10 to $100+ per year.

Security services include firewalls to keep out the cyber riff-raff and malware scanning to ensure nothing nasty sneaks in. They can cost between $20 and $100+ per month.

CDN

WordPress itself does not provide a built-in Content Delivery Network (CDN) service. However, you can integrate various third-party CDN services with WordPress to enhance the speed and performance of your website.

The cost of integrating a CDN with a WordPress website can vary widely depending on the CDN provider and the specific plan or usage. The price of CDN varies depends on

  1. Bandwidth Usage: Higher traffic websites will incur more costs due to increased data transfer.

  2. Geographical Distribution: Some CDNs charge different rates depending on the region where the content is delivered.

  3. Additional Features: Enhanced security, real-time analytics, custom SSL certificates, and other premium features can increase costs.

However, it can range from $20 to $200 per month depends on the advanced features and heavy usage.

Development and Customization Costs

You must need a flashy news ticker or a custom voting system for your articles. WordPress can’t directly offer these, but a developer can whip one up for you. This is where custom developments come in. 

Sometimes, custom developments are inevitable to create unique designs, integrate with third-party services, and improve performance. Custom widgets, advanced analytics, and membership systems are some of them.

Custom developments are like hiring star reporters to get your story more traction or creating exclusive content. You may need freelance developers who charge between $20 and $150+ per hour. Hiring development agencies will cost you $20 to $150+ per hour.

The user must spend on custom developments

Ongoing Expenses

In addition to all the abovementioned costs, Maintenance is like the janitor who keeps the newsroom spotless so the reporters can shine. Just like your car needs oil changes, your site needs updates for WordPress core, themes, and plugins. It keeps everything running smoothly and securely. Regular backups ensure you have a safety net. 

To handle the maintenance, you may need an in-house maintenance team, or you must outsource the maintenance team for your site. Expect to shell out around $50 to $300+ per month, which you can’t avoid.

Website Maintenance

  • You might need to invest in premium support for your WordPress site.

  • It's also possible you'll need to shell out for premium support from your hosting provider.

  • You may also need to budget for premium plugin and theme support.

Updates and Upgrades

  • Paying for updates for your premium plugins might be necessary.

  • Updates for your premium themes may require payment.

  • There could be costs associated with updates from your hosting provider.

  • Updates for your site’s specific needs might come with a price.

Estimating the Total Cost

Predicting the exact cost of a WordPress website is like trying to guess how many jellybeans are in a jar. It can vary wildly based on the features and services you need – no crystal ball is required.

The average spend for a WordPress website can feel like comparing apples to oranges – it all depends on the size of your business. Think more apple-sized expenses for small businesses, while larger enterprises might be looking at a whole fruit basket!

However, based on a rough calculation, a WordPress website can cost anywhere from pocket change to a small fortune, ranging from $100 to $3000. It depends on the bells and whistles you want to add, like going from a simple bicycle to a fully loaded sports car.

Is WordPress Worth the Cost for Newsrooms?

The WordPress community contributes to and provides support for the software. The WordPress Foundation is a non-profit organization that ensures the software remains free and open source.

However, the point is, is a WordPress site editor suitable for a niche such as news publishing? No, because newsrooms and digital publishing companies such as magazines need a dedicated CMS built to cater to all the needs of newsrooms, such as breaking news releases and visual story publishing, podcasts, live event updates, and many more.

WordPress is not free

In a Nutshell

WordPress is like using a butter knife to carve a turkey. The hidden costs for premium support, plugins, and themes can add up faster than your coffee tab during a deadline crunch. Moreover, it’s not built for the fast-paced, high-volume news world.

CMS, such as Quintype, is like having a newsroom assistant who’s always on point. It’s tailor-made for media, handles large traffic seamlessly, and has built-in features that keep you ahead of the game. Opting for that brand can avoid most costs associated with the above-mentioned additional features. Grab a free trial and discover how it stands out from the CMS crowd.